True Heart Style sells leather bracelets, cuffs, belts, luggage tags, and other accessories. Many of our items can be personalized, and they make perfect, thoughtful gifts for your loved ones... or treat yourself!

The company was started in 2012 by Jen, a wife and mom of two boys. After being diagnosed with advanced stage breast cancer while pregnant with her second child, Jen left her stressful corporate job and started designing and selling leather accessories online.

10% of all profits are donated to breast cancer research and awareness.



Jen and Anne

Jen and Anne met in 2004, when they were MBA Classmates at the University of Colorado at Boulder. They remained good friends after graduation.


Jen started selling on Etsy in 2012, and Anne joined the company in 2014.


These gals actually both have engineering backgrounds (nerds unite!). Jen worked in corporate finance for many years, while Anne was a software product manager.



Jen lives in the Atlanta, GA area, with her husband and their two boys. They moved there in late 2013, due to her husband's work. She loves all things fashion, cooking healthy organic meals, and spending time with her family.



Anne is an almost-native Coloradoan, having moved there when she was 2 years old, after being born in Michigan. She has lived in the Denver/Boulder area her entire life. When she's not working, she loves camping and hiking with her husband and fur-baby (American Eskimo Dog). And yes.... their dog gets his own camping chair! He is well-loved and super spoiled, but he is the best dog ever (don't all pet parents think that way about their fur-babies?).




Our assistant, Molly, joined us in June 2015. Molly is also a mom of two young boys, and she works on order fulfillment and customer care.